Turizm Rehberliği Bölümü, Makale Koleksiyonu

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https://hdl.handle.net/11492/5026

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Mesleki özdeşleşmenin psikolojik dayanıklılığa etkisinde öz yeterliliğin aracı rolü: Turist rehberlerine yönelik bir uygulama
(2021) Tekeli, Ezgi Kırıcı; Tekeli, Mehmet; Özkoç, Aziz Gökhan
Psikolojik dayanıklılık turist rehberliği gibi çalışma şartları ağır olan mesleklerde öne çıkan bir kavramdır. Psikolojik dayanıklılık düzeyini etkileyen birçok faktör bulunmaktadır. Mesleki özdeşleşme ve öz yeterlilik bu faktörler arasında önemli bir yer teşkil etmektedir. Bu araştırmanın amacı, mesleki özdeşleşmenin psikolojik dayanıklılığa etkisinde öz yeterliliğin aracı rolünü ortaya koymaktır. Bu kapsamda kolayda örnekleme yöntemi kullanılmış ve Nevşehir Rehberler Odası’na bağlı profesyonel turist rehberlerinden toplam 256 anket toplanmıştır. Aracı etkinin olup olmadığı yapısal eşitlik modeli ile ortaya koyulmuş ve bootstrap testi ile anlamlılık düzeyi incelenmiştir. Araştırma bulgularına göre, mesleki özdeşlemenin hem psikolojik dayanıklılık hem de öz yeterlilik üzerinde, öz yeterliliğin ise psikolojik dayanıklılık üzerinde olumlu bir etkisinin olduğu saptanmıştır. Ayrıca mesleki özdeşleşmenin psikolojik dayanıklılık üzerindeki etkisinde öz yeterliliğin aracı etkiye sahip olduğu tespit edilmiştir. Sonuçlar, teorik ve pratik katkılar dikkate alınarak tartışılmıştır.
What does the tourism print medıa say about festivals a case study on the effects of festivals on tourism
(2023) Tekeli, Ezgi Kırıcı
The primary purpose of this research is to examine the festival news in the tourism print media and determine the effects of the festival news on tourism. The present study, using qualitative research methods in line with the determined purpose, employed a multiple case study design to reveal the current status of the recent festival news in tourism newspapers. In this context, 48 festival news in the newspapers “Turizm Güncel,” “Turizm Gazetesi,” “Turizm Ajansı,” “Turizm Günlüğü,” and “Turizm News” were found suitable for research and news about festivals held in Türkiye in 2022 were analyzed using the document analysis technique. The current study, which preferred content analysis as a data analysis strategy, processed the data using open code and closed code systems and made descriptive analyzes with Maxqda 2022 software program. This research revealed that the festival news was generally published between march and november, that the most organized festival types were in gastronomy, culture-arts, and music, and that the provinces where the festival news was the most were Antalya, İstanbul, and Adana. In addition, the study identified two main themes-the contents of the festivals and the effects of the festivals on tourism-20 sub-themes and 421 codes. The most coded sub-themes were festival programs, festival types, domestic and foreign festival guests invited, increase in the number of tourists/visitors, increase in destination promotion and marketing activities, and sustainability of tangible and intangible cultural heritage. The results of the research were discussed in terms of theoretical and practical contributions, and some suggestions were offered.
Die wirkung des individuellen glücks auf das organisationale commitment: Eine anwendung in fünf-sterne-hotelbetrieben in Ankara
(2023) Demir, Filiz; Gülnar, Ümmühan
Ziel dieser Forschung ist, die Wirkung der individuellen Glückswahrnehmung von Mitarbeitern auf ihr organisationales Commitment zu untersuchen. Darüber hinaus wird im Rahmen der Studie untersucht, ob es einen Unterschied in dem individuellen Glück und dem organisationalem Commitment der Mitarbeiter nach demografischen Variablen gibt. Im Rahmen der Studie wurde die Befragungsmethode bevorzugt, die zu den quantitativen Forschungstechniken zählt. Die Forschungsdaten wurden von 660 Mitarbeitern, die im Jahr 2022 in 5-Sterne-Hotels in Ankara arbeiteten, durch eine Convenience-Sampling-Methode gesammelt. Zur Datenerhebung wurden die von Hills und Argyle (2002) entwickelte Oxford Happiness Skale und die von Allen und Meyer (1990) entwickelte Organizational Commitment Skale verwendet. Die aus den Fragebögen erhaltenen Daten wurden mit Korrelation, Regression, t-Test und Anova-Tests über das SPSS-Analyseprogramm analysiert. Dement-sprechend wurden signifikante und positive Zusammenhänge zwischen dem individuellen Glück der Mitarbeiter und ihrem organisatorischen Commitment gefunden, und es zeigte sich, dass individuelles Glück einen positiven Effekt auf das organisatorische Commitment hat. Zudem wurde festgestellt, dass sich das individuelle Glück der Mitarbeiter je nach demografischen Variablen unterscheidet. Die Ergebnisse der Studie wurden mit Studien der Literatur verglichen, interpretiert und Empfehlungen wurden entwickelt. Es wird angenommen, dass diese zur Literatur beitragen wird, indem sie eine Lücke im Bereich des Organisationsverhaltens schließt.
Does corporate reputation affect safety climate in mining operations? The mediating role of perceived ethical climate
(2023) Öğüt, Adem; Demir, Filiz; Akar, Ahmet
The purpose of the research is to determine the effect of corporate reputation on safety climate, and the mediating role of perceived ethical climate in this relationship. In this context, a field study was conducted on the employees of a subsurface coal mine operating in the Ermenek District of Karaman Province. A total of 163 questionnaires were collected by using the questionnaire technique and convenience sampling method. The collected data were analyzed with the SPSS 23.0 analysis program. Consequently, the regression test revealed that corporate reputation perceived by employees positively affects safety climate and perceived ethical climate, while perceived ethical climate positively affects safety climate. In addition, hierarchical regression analysis and the Sobel test revealed that perceived ethical climate has a significant partial mediation effect between perceived corporate reputation and safety climate. Finally, the conclusions were handled within the scope of theoretical and practical contributions and some suggestions were made for future researchers and the sector.
How does tourist guides’ sense of trust in travel agencies affect their sustainable performance? Mediating role of professional vitality
(2023) Tekeli, Mehmet
The current study aimed to detect the effect of tourist guides’ trust in travel agencies on their sustainable performance and test the mediating role of professional vitality in this relationship. In this context, field study was conducted on tourist guides throughout Turkey and 381 questionnaires were collected. The hypotheses were tested with structural equation modeling. The analysis showed that tourist guides’ trust in travel agencies increased their sustainable performance and professional vitality. In addition, the professional vitality of tourist guides positively affected their sustainable performance. Finally, it has been determined that professional vitality was a prominent mediator in the relationship between tourist guides’ trust in travel agencies and sustainable performance.
Foodie turist tipolojisi: Gaziantep restoranlarına yönelik nitel bir araştırma
(2023) Demirel, Nilgün; Tekeli Kırıcı, Ezgi; Kement, Üzeyir
Araştırma kapsamında ele alınan yeme içmeye düşkün turist (foodie), yeni bir turist tipi olarak kabul edilmektedir. Bu araştırma ile Gaziantep destinasyonu özelinde yeme içmeye düşkün turist tipolojisini belirlemek amaçlanmaktadır. Belirlenen amaç doğrultusunda önemli bir gastronomi şehri olan Gaziantep’te yerli ve yabancı turistler tarafından en çok ziyaret edilen restoranlar belirlenerek restoran çalışanları gözünden yeme içmeye düşkün turist tipolojisi ortaya koyulmaya çalışılmıştır. Araştırmada nitel araştırma yöntemlerinden yararlanılmış ve betimleyici fenomenoloji, araştırma deseni olarak belirlenmiştir. Ölçüt ve kartopu örnekleme yöntemlerinden yararlanarak katılımcılar tespit edilmiş ve toplam yirmi restoran çalışanı ile görüşme gerçekleştirilmiştir. Maxqda programıyla yapılan betimsel analizler sonucunda; beş ana tema, on altı alt tema, iki yüz kırk altı kod belirlenmiştir. Belirlenen temalar ve kodlar yeme içmeye düşkün turist tipolojisinin ortaya çıkmasını sağlamış olup yeme içmeye düşkün turistler; meraklılar, yöreselciler, sağlıklı beslenmeye özen gösterenler, sanatsal yaklaşanlar ve sosyalleşenler olarak sınıflandırılmıştır. En çok kodlanan ana tema meraklılar olurken en az kodlanan ana tema sanatsal yaklaşanlar olmuştur. Restoran çalışanları en çok yöresel yemekleri tercih eden yeme içmeye düşkün turistler hakkında açıklama yaparken en az yöresel baharatları tercih eden yeme içmeye düşkün turistler hakkında bilgi vermişlerdir. Restoran çalışanlarının perspektifinden yeme içmeye düşkün turist tipolojisinin saptandığı araştırmada birtakım teorik ve pratik katkılar sunulmuş ve öneriler geliştirilmiştir.
How does democratic leadership effect organizational trust in hospitality businesses? The mediating role of organizational communication
(2023) Tekeli, Mehmet; Tekeli, Ezgi Kırıcı; Filiz, Demir
The aim of the research is to determine the effect of democratic leadership perception on organizational trust and the mediating role of organizational communication in this relationship. In this context, a field study was conducted on the employees of three-, four-, and five-star hotels in Konya and Karaman provinces. A total of 394 questionnaires were collected by using the questionnaire technique and convenience sampling method. The data were analyzed using appropriate analysis programs. Consequently, it has been determined that there are strong positive relations among democratic leadership, organizational trust and organizational communication. As a result of the structural equation modeling, it was determined that democratic leadership perceived by employees has a positive effect on organizational trust and organizational communication. Besides, it has been determined that employees’ perception of organizational communication has a positive effect on the formation of organizational trust. Also, the mediating effect was checked with the bootstrap test and it was concluded that the mediating effect of organizational communication is significant in the effect of democratic leadership on organizational trust. Finally, the conclusions were handled within the scope of theoretical and practical contributions and some suggestions were made for future researchers and the sector.
Gi̇ri̇şi̇mci̇ li̇derli̇k: Kavram, i̇li̇şki̇ ve yaklaşımlar
(2023) Filiz, Demir
Liderlik kavramının tarihi insanlık tarihi kadar geçmişe dayanmaktadır ancak her geçen gün gelişen ve değişen ihtiyaçlarla birlikte ortaya çıkan talepleri karşılayacak farklı liderlik türleri de ortaya çıkmaktadır. 21.yüzyılın itici gücü haline gelen girişimciliğin liderlikle birleşiminden oluşan girişimci liderlik kavramı da son zamanlarda öne çıkan liderlik türlerindendir. Girişimci liderlik, ulusal yazında sık rastlanmasa da uluslararası yazında oldukça popüler ve merak uyandıran, araştırılan bir kavram haline gelmiştir. Ona rağmen alanda model, ilişki ve yaklaşımlar gibi konularda birtakım araştırma boşlukları bulunmaktadır. Literatürde girişimci liderliğin bu dinamikler açısından sınırlı bir inceleme alanı bulmuş olması bu çalışmanın çıkış noktasını oluşturmaktadır. Dolayısıyla bu çalışmanın amacı; girişimci liderliğin oluşumunun kavramsal, teorik ve yapısal açıdan kapsamlı bir şekilde analiz edilip, anlaşılmasının sağlanmasının dışında; girişimci liderliğin özellik, model ve diğer liderlik türleri ile ilişkisi bakımından açıklanmasıdır. Özellikle yerli yazındaki boşluğun doldurulması hususunda önem arz eden çalışmada, nitel araştırma tekniklerinden olan kavramsal inceleme tekniği kullanılmıştır. Çalışmanın sonunda, girişimci liderlik model ve yaklaşımlarının gerek kuramsal araştırmacılar gerekse örgütsel yaşamda yer alan yöneticiler ve iş görenler açısından önemi çerçevesinde değerlendirmeler yapılmıştır.
The development of gastronomy tourism in the context of destination marketing: A qualitative study on travel agencies
(2022) Yıldırım, İrem; Tekeli Kırıcı, Ezgi
The main purpose of the research is to reveal the place and significance of gastronomy tourism in destination marketing from the perspective of travel agencies. In this context, the aim is to identify geographically indicated and non-geographically indicated products in Nevşehir, to create a gastronomy route, to organise gastronomic events and to promote Nevşehir as a gastronomy city. Design/methodology/approach – In the research in which the qualitative method was adopted, phenomenology was set as the research design. Fifteen people were interviewed using the criterion sampling method. The data obtained from the interviews were subjected to content analysis and descriptive analysis using the Maxqda 20 programme. Findings – Three main themes were identified as a result of the analyses: gastronomic products, gastronomic routes and gastronomic events. Geographically indicated, non-geographically indicated, local restaurants, local product sales points, places where local products are harvested, home-cooking tours, food and beverage themed festivals and cooking courses are the identified sub-themes. The most frequently coded main theme was the main theme of gastronomic products. Discussion – In addition to cultural and balloon tourism in Nevşehir, the development of gastronomy tourism is expected to increase the number of visitors to the destination and contribute to higher revenues for tourism stakeholders.
İş tatmininin üretkenlik karşıtı iş davranışına etkisi: Otel işletmelerine yönelik bir uygulama
(2022) Tekeli, Mehmet
İşletmelerde karşılaşılan üretkenlik karşıtı iş davranışları işletmelere yüksek bir maliyet oluşturabilmektedir. Bunun önlenebilmesinde hem örgütsel hem de bireysel yanı olan iş tatmininin kritik rolü olduğu düşünülmektedir. Bu doğrultuda araştırmanın temel amacı iş tatminin üretkenlik karşıtı iş davranışına etkisinin test edilmesidir. Araştırma hipotezlerinin çözümlenmesi için Antalya’da faaliyet gösteren beş yıldızlı otel işletmelerinin çalışanları üzerinde bir alan araştırması yapılmıştır. Araştırma verilerinin toplanmasında anket tekniğinden yararlanılmıştır. Kolayda örnekleme yöntemi ile toplam 578 adet anket toplanmıştır. Araştırma verileri, uygun analiz teknikleri kullanılarak istatistiki analiz programlarında analiz edilmiştir. Yapılan analizler sonucunda, çalışanların algılamış oldukları iş tatmininin örgütsel üretkenlik karşıtı iş davranışlarını önemli derecede negatif yönde etkilediği tespit edilmiştir. Ayrıca çalışanların iş tatmini algılarının, bireylerarası üretkenlik karşıtı iş davranışlarına negatif bir etkisinin olduğu belirlenmiştir. Son olarak araştırma sonuçları sağladığı katkılar açısından tartışılmış ve bazı öneriler ortaya koyulmuştur.
Evaluation of the travel motivations of gastronomy tourists from the perspective of tourist guides
(2022) Tekeli Kırıcı, Ezgi; Yıldırım, İrem
The main purpose of this study is to identify the travel motivations of gastronomy tourists from the perspective of tourist guides. More specifically, the objective is to identify the factors that lead gastronomy tourists to a destination and the reasons why gastronomy tourists prefer a destination. The research also focuses on determining the impact of economic, social, and psychological factors, as well as advertising and promotional activities that encourage gastronomy tourists to travel on travel motivation. Within the scope of the research, the qualitative research method was applied and descriptive phenomenology was adopted as the research design, as the experiences of the tourist guides were used. A data collection instrument suitable for the phenomenological pattern was selected and the semi-structured interview technique was used. In order to identify the tourist guides, the criterion sampling method and the snowball sampling method were used. Seventeen tourist guides were interviewed using these methods. The data obtained from the interviews were subjected to content analysis. In addition, descriptive analyzes were conducted using the analysis program “Maxqda 20”. As a result of the analysis, five main themes, twenty-one sub-themes, and one hundred eighty-eight codes were identified. The main themes identified were push factors, pull factors, influencing factors, advertising and promotion factors, and preferred destinations. Experience, festivals and fairs, economic factors, social media tools, and popular sub-themes were found to be the most frequently coded sub-themes. As a matter of fact, the factors that motivate and attract gastronomy tourists to travel, how economic, social, and psychological factors affect gastronomy tourists, and the impact of traditional and social media on travel motivation were found.
Development of studies on tourism guidance and technology from past to present: A bibliometric analysis with visual mapping technique
(2022) Tekeli Kırıcı, Ezgi
The current study aims to identify international publications on tourism guidance and technology from the past to the present, examine them with various parameters, and reveal their bibliometric profile. For this purpose, the Scopus database was scanned using the title, abstract, and keywords tabs on 5 October 2022. Scanning keywords were “tourism guidance,” “tourism guiding,” “tourist guide,” “tour guide,” and “technology.” The VOSviewer software program was used for the bibliometric analysis of the scientific publications and the visual demonstration of the results. After scanning, 332 scientific publications were reached, usually written as conference papers in English. Although most publications were from China, Lancaster University appeared as the most productive institution. Most publications on tourism guidance and technology were in the computer, engineering, and social sciences fields. The word “augmented reality” emerged as the most frequently used keyword with the highest correlational strength. The most collaborative and strongly connected author on tourism guidance and technology was “Kim, S.” while the most cited author was “Cheverst, K.” with 820 citations. England was the most collaborative, strongly connected, and cited country, with 1430 citations. These results will probably be able to reveal the development process of the relevant subject in detail.
Green innovation in tourism businesses
(IGI Global, 2023) Tekeli, Mehmet
Today, while all countries worldwide emphasize the significance of environmental awareness, among the sector areas, the tourism sector is the one that should focus on this matter most. The current study aimed, with examples from the tourism industry, to reveal the perspective of tourism businesses on green innovation practices, their practices, and the results obtained. After giving information about the innovation concept, scope, and types in general, this study provided fundamental explanations about the green innovation concept, scope, and types and dealt with the concept of green innovation in tourism businesses. Finally, the current study that provided general information about tourism environmental awareness certificates assessed the tourism sector by presenting examples of green innovation applications.
Green marketing applications in hospitality businesses
(IGI Global, 2023) Tekeli, Mehmet; Kasap, Gülsüm
Industrial activities significantly affect the environment, which makes environmental sensitivity one of the most critical issues in the national and international arenas. As in other areas, the green approaches adopted in the tourism sector aim to reduce the negative environmental impact. The current study discussed the meaning of green marketing practices for hospitality businesses, the green marketing practices adopted by these businesses, and the results. In addition, the study presented a holistic perspective by presenting examples from hospitality businesses and gave general information about the green marketing concept, its scope, the reasons to turn to green marketing, and the benefits of such practices. In the study, which deals with the elements of the green marketing mix in hospitality businesses and touches on the examples of green hotels, green marketing practices were evaluated in the tourism sector
The role of ecotourism in sustainable development
(IGI Global, 2023) Yıldırım, İrem; Tekeli Kırıcı, Ezgi
As a concept, development was evaluated only as an economic goal until the 1970s, and its physical, social, and cultural environment elements were ignored and left in the background. The concept of development has turned into a sustainable development phenomenon, which includes physical, social, and cultural factors, as people notice environmental pollution over time. Sustainable development, which integrates the mission of many industries interacting with the environment, has also gained ground in the tourism industry and has led to sustainable tourism understanding. Therefore, destinations have developed different tourism types within the sustainable tourism framework. Ecotourism has come to the forefront as a tourism type that can minimize physical, social, and cultural damage of tourism to the environment. Therefore, the current study, aiming to reveal the impact of ecotourism on sustainable development, covered the subjects of sustainability, sustainable development, sustainable tourism, ecotourism, and the relationship between sustainable development and ecotourism.
Girişimci liderliğin kurumsallaşmaya etkisinin incelenmesinde karşılaştırmalı bir çalışma
(2022) Demir, Filiz; Çelik, Adnan
The foundation of family businesses to continue their existence from generation to generation by growing in a healthy way as desired goes through the process of institutionalization. Institutionalization, on the other hand, is possible with the support of entrepreneurial leaders, who manage enterprises not with the personal administrations of their founders but correctly by adhering to procedures, standards and methods in order to positively affect their future. In this study, which aims to reveal the effect of entrepreneurial leadership on institutionalization, efforts of two leading businessmen living in different countries to institutionalize their companies and their practices in this direction were analyzed with the case study method. In order to obtain data, the Turkish businessman Ahmet Keleşoğlu and his organization Selçuk Ecza Deposu A.Ş., and the German businessman Robert Bosch and his company Bosch GmbH were examined by interviews, corporate/foundation websites, CD’s, books, magazines and document review methods. As a result of the findings, it was concluded that both businessmen owned entrepreneurial leadership characteristics and that entrepreneurial leadership can affect institutionalization. It is also among the results of the study that proactivity, risk taking, vision, seizing opportunities, innovation and creativity which are sub-dimensions of entrepreneurial leadership, can affect institutionalization.
The mediating role of trait anxiety in the impact of digital competence perception on job insecurity: An application for hotel managers
(Emerald Group Publishing Ltd, 2022) Kemer, Ebru; Tekeli Kırıcı, Ezgi
Purpose The main purpose of the study is to determine the mediating role of trait anxiety in the relationship between hotel managers' perceptions of digital competence in the Cappadocia Region and their perceptions of job insecurity. Design/methodology/approach In this study, which is based on quantitative research, a cross-sectional design was used. The seven-item digital competence scale, four-item job insecurity scale and 20-item trait anxiety scale were used to measure the level of digital competence, job insecurity and trait anxiety of hotel managers. The convenience sampling method was used in the research, and 337 questionnaires were completed by senior and junior managers who agreed to participate in the research. To test the mediating role of trait anxiety, Andrew F. Hayes' views on the contemporary approach were taken as a basis. Findings The analysis results showed that digital competence had the opposite effect on job insecurity. Similarly, digital competence had the opposite effect on the level of trait anxiety. The level of trait anxiety affected the perception of job insecurity in a linear direction. As a result of the bootstrapping test, it was found that the indirect effect of trait anxiety on the relationship between digital competence and job insecurity was significant. Research limitations/implications The study was unable to collect data from hotels that were closed during the COVID-19 pandemic due to restrictions. Therefore, one of the limitations of the study was that it did not reach the entire population. Another limitation of the study was that the questionnaires were addressed to hotel managers in the Cappadocia Region. Practical implications Hotel managers' digital skills are considered to contribute to the tourism industry by organizing and determining business strategies, work processes and employee skills. In addition, when hiring hotel managers, it is essential to ensure that they have certain skills such as compatibility with the digital age, openness to innovation and the ability to adapt the employees working in their team to the age, which helps to improve the competitiveness of the hotel industry with the world and ensure the continuity of this situation. Originality/value The research addressed the variables of digital competence, job insecurity and trait anxiety and collected data from hotel managers in the Cappadocia Region using a survey technique. There were few studies that addressed these variables, and the mediating effect of trait anxiety was revealed based on the contemporary approach.
Turizm tanıtım filminin göstergebilimsel analizi: İstanbul tanıtım filmi örneği
(Güncel Turizm Araştırmaları Dergisi (Online), 2022) Kasap, Gülsüm; Kemer, Ebru; Tekeli Kırıcı, Ezgi
Bu araştırmanın amacı, Kültür ve Turizm Bakanlığı tarafından hazırlanan “İstanbul is The New Cool” adlı tanıtım filmini göstergebilimsel açıdan analiz etmek, tanıtım filminde yer alan göstergeleri keşfetmek ve anlatılmak isteneni bütüncül bir bakış açısı ile ortaya koymaktır. Tanıtım filminde Türkiye’de en fazla turist ağırlayan ve önemli bir turizm destinasyonu olan İstanbul’un ele alınması, filmin oldukça yeni olması ve sosyal medyada tanıtım filminin hedef kitle açısından ilgi çekici bulunması bu araştırmanın yapılmasını gerekli kılmıştır. Araştırmada tanıtım filmini incelemek ve değerlendirmek için nitel araştırma yöntemi temel alınmış ve göstergebilimsel çözümleme tekniğinden yararlanılmıştır. Tanıtım filmi göstergebilimsel açıdan Ferdinand de Saussure ve Roland Barthes’in geliştirmiş olduğu modele göre çözümlenmiştir. Araştırmanın örneklemini oluşturan tanıtım filminin incelenmesi doküman inceleme tekniği ile yapılmıştır. Tanıtım filminden seçilen her bir kesit gösterge, düz anlam, yan anlam, kod, dizi, dizim, artzamanlık, eşzamanlık, mit, metafor, metonim, metin, slogan, logo ve amblem kavramları ışığında ayrıntılı bir incelemeye tabi tutulmuştur. Araştırma sonucunda, Kültür ve Turizm Bakanlığı tarafından hazırlanan İstanbul tanıtım filminin, İstanbul’un tarihi ve turistik destinasyonlarını kapsayan otuz ayrı mekândan görüntüler sunduğu ve tarihi, kültürel, sanatsal çeşitli göstergeleri içerdiği tespit edilmiştir. Ayrıca tanıtım filminde İstanbul’un çeşitli ulaşım, eğlence, yeme-içme ve alışveriş seçeneklerini barındırdığı saptanmıştır. Nitekim İstanbul, tanıtım filminde turistik bir cazibeye sahip anakent ve her türlü turiste hitap eden çok yönlü bir şehir olarak yansıtılmıştır.
A process of meaning creation: An analysis of space tourism posters via semiotic analysis
(Sidas Medya Ajans Tanıtım Danışmanlık, 2022) Tekeli Kırıcı, Ezgi
Space tourism is considered as a type of tourism that is becoming increasingly significant and is expected to be in greater demand in the future. Therefore, the aim is to analyse the posters on space tourism created by NASA via semiotic analysis, a strategy of data analysis. In accordance with the set objective, a document analysis technique was used. Since the fourteen posters used for the study were created by NASA, a major organization in the field of space, it was selected as an appropriate sample. The space tourism posters identified in the study were analysed through the model developed by Ferdinand de Saussure and Roland Barthes. Each indicator showed that the utopian posters were closely related to the types of tourism. In addition, the indicators led to the conclusion that individual and mass tourism movements related to space can be carried out by people of all ages, that in the future it will no longer be luxury tourism, and that transportation will be carried out by various means of transport, and in accordance with these conclusions, suggestions were made for tourism businesses.
The intermediate effect of corporate reputation on the relationship of organizational pride with emotional burnout and cynicism
(Cumhuriyet Üniversitesi, 2022) Ak, Murat; Demir, Filiz
In this study, the relations between organizational pride and emotional burnout, cynicism and corporate reputation and the mediating effect of corporate reputation (prestige) on these relations are examined. Questionnaires were distributed to 513 teachers across Türkiye with the snowball sampling method to examine the relationship between the variables that are the subject of the study. In the analysis of the data, the estimation of the structural equation model with the partial least square’s method (PLS-SEM) Smart PLS 3 software was used. According to the research results, between teachers’ perceptions of organizational pride and their emotional burnout and organizational cynicism; a significant and negative relationship was found between their perceptions of corporate reputation and their emotional burnout and organizational cynicism. In addition, while a significant and positive relationship was obtained between teachers’ perceptions of organizational pride and their perceptions of corporate reputation, a mediating effect of corporate reputation was found in the negative relationship between organizational pride perceptions and emotional burnout. Again, the mediation effect of corporate reputation was revealed in the relationship between organizational pride perceptions and organizational cynicism. According to these findings, various recommendations were made at the end of the study.

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