Is digital visual isomorphism inevitable in successful companies? A comparison of the colours used on global companies’ websites

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dc.authorid0000-0003-3799-0952en_US
dc.contributor.authorAytar, Oğuzhan
dc.date.accessioned2022-11-22T06:46:33Z
dc.date.available2022-11-22T06:46:33Z
dc.date.issued2022en_US
dc.departmentKMÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.descriptionWOS:000876051300001
dc.description.abstractThe aim of this study is to determine whether there is a corporate similarity between the colours used in the website design of global companies, which are at the top of the world arena, where technology carries businesses to a different dimension. In this context, the corporate websites of the companies in the Fortune Global 500 list were examined. According to the results of the study, there is no differentiation among the colour preferences reflected in the virtual environment of the companies examined within the scope of the sample. The colour preferences used by the world’s most valuable companies in the virtual environment are similar; the colours these companies use most intensely are blue, white, grey and black. It is possible to evaluate this similarity within the scope of normative isomorphism in terms of the reflections of globalization and universal culture. © 2022 International Management Institute, New Delhi.en_US
dc.identifier.citationAytar, O. (2022). Is digital visual isomorphism inevitable in successful companies? A comparison of the colours used on global companies’ websites. Global Business Review, doi:10.1177/09721509221126024en_US
dc.identifier.doi10.1177/09721509221126024
dc.identifier.issn0972-1509
dc.identifier.scopus2-s2.0-85141019751
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1177/09721509221126024
dc.identifier.urihttps://hdl.handle.net/11492/6743
dc.identifier.wosWOS:000876051300001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Sceince
dc.indekslendigikaynakScopus
dc.institutionauthorAytar, Oğuzhan
dc.language.isoen
dc.publisherSage Publications India Pvt. Ltden_US
dc.relation.journalGlobal Business Reviewen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectInstitutional Theoryen_US
dc.subjectIsomorphismen_US
dc.subjectColoursen_US
dc.subjectFortune Global 500en_US
dc.subjectQualitative Researchen_US
dc.titleIs digital visual isomorphism inevitable in successful companies? A comparison of the colours used on global companies’ websitesen_US
dc.typeArticle

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