The impact of country of origin effect and consumer ethnocentrism on purchase intention of foreign brand recreational materials used in sports activities: An empirical research

Basit Öğe Kaydı
dc.authorid0000-0002-0069-9275en_US
dc.authorid0000-0001-8441-4283en_US
dc.contributor.authorArslandere, Murat
dc.contributor.authorEr, Yusuf
dc.date.accessioned2021-09-23T12:07:19Z
dc.date.available2021-09-23T12:07:19Z
dc.date.issued2020en_US
dc.departmentKMÜ, Uygulamalı Bilimler Yüksekokulu, Rekreasyon Yönetimi Bölümüen_US
dc.description.abstractEnterprises operating in international markets in a globalizing world must take many factors into consideration in their activities. Country of origin effect and consumer ethnocentrism are among these factors. In this study, the goals were to determine (i) the effect of consumer ethnocentrism and the the country of origin effect on attitude towards the foreign brand and (ii) the effect of attitude towards the foreign brand on the purchase intention of foreign brand products. Foreign products were considered as recreational materials used in sports activities. A total of 335 participants (195 women (58%) and 140 men (42%), participated in the study. The data collected with the help of a structured questionnaire were statistically analyzed using SmartPLS 3.0 software. The results revealed that consumer ethnocentrism negatively influences attitude towards the foreign brand, country of origin effect positively influences attitude towards the foreign brand, and finally attitude towards the foreign brand has a strong and positive effect on the purchase intention of foreign brand products. Considering that Turkish consumers generally behave in favor of purchasing local products in textiles and clothing products, the fact that the country of origin effect has a positive effect on the foreign brand attitude of recreational materials used in sports activities has been the most striking point of the study.en_US
dc.identifier.citationArslandere, M., Er, Y. (2020). The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research . Turkish Journal of Sport and Exercise , 22 (2) , 171-182 . Retrieved from https://dergipark.org.tr/tr/pub/tsed/issue/56502/748785en_US
dc.identifier.doi10.15314/tsed.748785
dc.identifier.endpage182en_US
dc.identifier.issn2147-5652
dc.identifier.issue22en_US
dc.identifier.startpage171en_US
dc.identifier.trdizinid421051
dc.identifier.urihttps://hdl.handle.net/11492/5324
dc.identifier.urihttps://doi.org/10.15314/tsed.748785
dc.identifier.volume22en_US
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorArslandere, Murat
dc.institutionauthorEr, Yusuf
dc.language.isoen
dc.relation.journalTürk Spor ve Egzersiz Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCountry of Origin Effecten_US
dc.subjectConsumer Ethnocentrismen_US
dc.subjectForeign Productsen_US
dc.subjectRecreational Materialsen_US
dc.subjectPurchase Intentionen_US
dc.titleThe impact of country of origin effect and consumer ethnocentrism on purchase intention of foreign brand recreational materials used in sports activities: An empirical researchen_US
dc.typeArticle

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