Environmental attitude, global social responsibility, and digital literacy: Predictors of green purchase intentions among emerging adults

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dc.contributor.authorArpacı, İbrahim
dc.contributor.authorKarataş, Kasım
dc.contributor.authorZeybek, Gülçin
dc.contributor.authorHaktanır, Abdulkadir
dc.date.accessioned2025-01-12T17:08:42Z
dc.date.available2025-01-12T17:08:42Z
dc.date.issued2024
dc.departmentKMÜ, Eğitim Fakültesi, Eğitim Bilimleri Bölümü
dc.description.abstractThis study explored the intricate connections between environmental attitudes, global social responsibility, digital literacy, and green purchasing intentions in emerging adults. A total of 662 participants were actively engaged by completing the Environmental Attitude Scale, Digital Literacy Scale, and Global Social Responsibility Scale. The confirmation of scale validity was established through confirmatory factor analysis. To investigate the proposed connections, we employed both linear regression and Artificial Neural Network (ANN) modeling. The findings from the regression analysis unveiled significant predictions for green purchase intentions, demonstrating that these were influenced by environmental attitudes, global social responsibility, and digital literacy. These endogenous variables collectively accounted for a substantial variance (R2?=?0.51). In addition, our ANN model exhibited noteworthy predictive accuracy, boasting a 71.2% accuracy during the training phase and a 74.8% accuracy during testing. A sensitivity analysis was executed to evaluate the significance of exogenous variables and gauge the neural network’s performance. The results highlighted that global social responsibility exerted the most substantial influence on green purchase intentions, closely followed by environmental attitudes and digital literacy. By integrating both regression analysis and ANN modeling, this approach afforded us a holistic understanding of the complex relationships between these variables. It allowed us to discern not only linear but also nonlinear relationships, which is crucial for obtaining a comprehensive grasp of these intricate dynamics. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
dc.identifier.citationArpaci, I., Karataş, K., Zeybek, G., & Haktanir, A. (2024). Environmental attitude, global social responsibility, and digital literacy: Predictors of green purchase intentions among emerging adults. In Current and Future Trends on Intelligent Technology Adoption (pp. 79–96). https://doi.org/10.1007/978-3-031-61463-7_5
dc.identifier.doi10.1007/978-3-031-61463-7_5
dc.identifier.endpage96
dc.identifier.issn1860-949X
dc.identifier.scopus2-s2.0-85198420403
dc.identifier.scopusqualityQ3
dc.identifier.startpage79
dc.identifier.urihttps://hdl.handle.net/11492/8976
dc.identifier.volume1161
dc.indekslendigikaynakScopus
dc.institutionauthorKarataş, Kasım
dc.institutionauthorZeybek, Gülçin
dc.institutionauthoridKarataş, Kasım/0000-0002-2867-9583
dc.institutionauthoridZeybek, Gülçin/0000-0002-5509-5129
dc.language.isoen
dc.publisherSpringer Science and Business Media Deutschland GmbH
dc.relation.ispartofStudies in Computational Intelligence
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectDigital literacy
dc.subjectEnvironmental attitude
dc.subjectGlobal social responsibility
dc.subjectGreen purchase
dc.titleEnvironmental attitude, global social responsibility, and digital literacy: Predictors of green purchase intentions among emerging adults
dc.typeBook Chapter

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