The effects of response strategies used in product-harm crisis on the evaluation of the product and re-purchase intention in different cultures: An abstract

Basit Öğe Kaydı
dc.authorid0000-0002-0923-380Xen_US
dc.contributor.authorErol, Fuat
dc.contributor.authorÖzata, F. Zeynep
dc.date.accessioned2022-08-19T07:34:30Z
dc.date.available2022-08-19T07:34:30Z
dc.date.issued2022en_US
dc.departmentKMÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.description.abstractProduct-harm crises are becoming more widespread with each passing day, and these crises may cause many negative effects both on the firm/brand and stakeholders of the firm. Thus, managing a product-harm crisis is a challenging period, especially for the firms operating in different countries, since culture plays a vital role as a perceptual lens to shape and interpret information and other factors. As a matter of fact, cultural characteristics, namely uncertainty avoidance and individualism/collectivism, could determine various aspects such as how individuals will evaluate firm strategies (proactive vs passive), whether they will attribute blame to the firm, how they will process information (functional or emotional) in their evaluations for the product and how their expectations differ according to the firms’ corporate reputation levels (high vs low). Therefore, two different studies with a 2 × 2 between-subjects factorial design were conducted. Study 1 was performed using the data obtained from Turkey selected as a collectivist structure with a high level of uncertainty avoidance country. It was concluded that blame attribution and negative emotions were serially mediated the effect of crisis response strategies on repurchase intention. Study 2 was conducted with the data obtained from the USA, which has an individualist structure and a low level of uncertainty avoidance; the functional evaluation was found to mediate the relevant process. Also, it was observed that corporate reputation had a moderating role on the indirect effect of firm strategies in both studies, where these effects also showed differences between studies depending on the culture. While proactive efforts of the firm with the high reputation level appreciated more in the collectivist and high level of uncertainty avoidance country, proactive efforts of the firm with the low reputation level provided better results in individualist and low level of uncertainty avoidance country. Theoretically, culture causes differentiation of individuals’ information processing, blame attribution, and perceptions of corporate reputation. Thus, practitioners are advised to understand the cultural characteristics of the market they serve for taking appropriate steps in the face of product-harm crisis, especially for creating the correct message content or offering satisfactory compensation.en_US
dc.identifier.citationErol, F., & Özata, F. Z. (2022). The effects of response strategies used in product-harm crisis on the evaluation of the product and re-purchase intention in different cultures: An abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 51-52. doi:10.1007/978-3-030-95346-1_20en_US
dc.identifier.doi10.1007/978-3-030-95346-1_20
dc.identifier.endpage52en_US
dc.identifier.issn2363-6165
dc.identifier.scopus2-s2.0-85133388143
dc.identifier.scopusqualityQ4
dc.identifier.startpage51en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-030-95346-1_20
dc.identifier.urihttps://hdl.handle.net/11492/6496
dc.indekslendigikaynakScopus
dc.institutionauthorErol, Fuat
dc.institutionauthorErol, Fuat
dc.language.isoen
dc.publisherSpringer Natureen_US
dc.relation.journalDevelopments in Marketing Science: Proceedings of the Academy of Marketing Scienceen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAttributed Blameen_US
dc.subjectCollectivism/İndividualismen_US
dc.subjectCorporate Reputationen_US
dc.subjectProduct Recallen_US
dc.subjectProduct-Harm Crisisen_US
dc.subjectUncertainty Avoidanceen_US
dc.titleThe effects of response strategies used in product-harm crisis on the evaluation of the product and re-purchase intention in different cultures: An abstracten_US
dc.typeBook Part

Dosyalar

Lisans paketi
Listeleniyor 1 - 1 / 1
[ X ]
İsim:
license.txt
Boyut:
1.44 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu
İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü,Kitap ve Kitap Bölümleri Koleksiyonu