Is digital visual isomorphism inevitable in successful companies? A comparison of the colours used on global companies’ websites
Yükleniyor...
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Sage Publications India Pvt. Ltd
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The aim of this study is to determine whether there is a corporate similarity between the colours used in the website design of global companies, which are at the top of the world arena, where technology carries businesses to a different dimension. In this context, the corporate websites of the companies in the Fortune Global 500 list were examined. According to the results of the study, there is no differentiation among the colour preferences reflected in the virtual environment of the companies examined within the scope of the sample. The colour preferences used by the world’s most valuable companies in the virtual environment are similar; the colours these companies use most intensely are blue, white, grey and black. It is possible to evaluate this similarity within the scope of normative isomorphism in terms of the reflections of globalization and universal culture. © 2022 International Management Institute, New Delhi.
Açıklama
WOS:000876051300001
Anahtar Kelimeler
Institutional Theory, Isomorphism, Colours, Fortune Global 500, Qualitative Research
Kaynak
WoS Q Değeri
N/A
Scopus Q Değeri
Q1
Cilt
Sayı
Künye
Aytar, O. (2022). Is digital visual isomorphism inevitable in successful companies? A comparison of the colours used on global companies’ websites. Global Business Review, doi:10.1177/09721509221126024
